The platform is rolling out a fresh option that enables them to cut down on the quantity of AI-made media appearing in their streams. This initiative comes as the platform revealed that it now features more than 1 bn content made with AI.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global launch. This advancement coincides with a increase in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
Recent reports that approximately a tenth of the quickest rising video streams on a popular video site exclusively feature content made by AI. A significant portion of this content is deemed mass-produced AI material, a label for poor-quality, bulk-generated content that is frequently absurd or dreamlike.
Our research shows that numerous viewers appreciate content made with AI tools, from digital art to informative clips, and we aim to provide users the power to see more or less of that, based on their own likes,” said a platform representative.
Scale of AI Content
The platform disclosed that there are presently over a billion videos on its app identified as AI-generated. Overall, in excess of 100 million videos are added to the service daily, making AI content a minor portion of its total content library.
How to Adjust Settings
Users will be in a position to reduce or increase the level of AI content they watch by using the “manage topic” option in the app and selecting AI-made media. Other topics that can already be controlled under the tool include politics, style, aesthetics, and movement.
AI Disclosure Rules
TikTok’s guidelines require creators to label convincing AI-generated content, and it prohibits harmful AI impersonations of celebrities or emergencies. Any authentic-looking artificial content that is not labeled can be deleted under its user guidelines.
In addition, the service will henceforth add an artificially created watermark to content made using its built-in AI features, or detected by an industry-wide initiative for spotting AI-generated material. This step is designed to deter users from seeking to circumvent the labeling process.
Responsible AI Funding
The company is furthermore launching a $2 million AI literacy fund for specialists and institutions to produce informative material about ethical AI use. This project will assist educational bodies dedicated to educating coding and technology.
Platform Protection
The video-sharing app has defended its safety measures, during debate over plans to cut jobs for hundreds of content moderators in Britain. TikTok is planning to eliminate a significant number of roles in its trust and safety team in London, with labor groups and internet security professionals voicing alarm that staff are being displaced by AI moderation.
A senior executive clarified that staff-based oversight would still have a role, but AI can safeguard staff by removing the most graphic content ahead of it has to be seen by humans. TikTok announced a 76% decrease in explicit and harmful content handled by safety staff over the past year due to intervention by its automated systems.
“We think that it’s essential to combine staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we also think it’s highly necessary to reduce exposure to dangerous material as swiftly, which is where a significant AI assistance is proving valuable process content quickly.”
